IN Gear

video
Look at Life was a monthly series of short documentary films produced in the 1960s by the Special Features Division of the Rank Organisation for showing in their Odeon and Gaumont cinemas. It replaced the circuit’s newsreel, Universal News, which had become increasingly irrelevant in the face of more immediate news media, particularly television. This particular episode from 1967, called IN Gear, narrated by Michael Ingrams, deals with several Swinging London shops and clubs.

It's the swinging London fashion scene on parade and features an eye-candy array of dazzling & colourful mod fashions! Suits, shirts, pants, shoes, boots, jackets, dresses, belts, bags, hats, caps, ties, skirts, blouses, scarves, dickies, and more! Mary Quant shows off her latest collection! The viewer is taken to King's Road, SOHO, and John Stephen's shops in Carnaby Street.

Some of the shops visited are: "Granny Takes a Trip," "Hung on You," "The Antiques Supermarket," "I Was Lord Kitchener's Valet," and "Gear."

The narrator tells us that, "A year or two ago fashion originated in the haute couture's of Paris, then spread downward through society in ever cheapening copies; now these shops which would have interpreted the mould, originate today's fashion, owing nothing to Paris or anyone else."

Finally, we are taken to the discotheque club scene where the "in" gear is worn. Clubs include: "Tiles," "Bag of Nails", "Samantha's," "Georges" and "the Saddle Room."